Wednesday, July 25, 2007

Hyperbole Shrugged

      On December 6th, 2006 Norman Borlaug won the Congressional Gold Medal. The Congressional Gold Medal is the legislative equivalent to the Presidential Medal of Freedom and not to be confused with the Congressional Medal of Honor which is a military distinction. Most, if they were asked to name the only two living American-born Nobel Peace Prize Winners, the name of Norman Borlaug would be slow to follow the honorable Jimmy Carter (those who might suggest that Kissinger is still alive must remember that he was born in Germany, although with that deep guttural tone which smacks of authoritarianism, how could you forget). Norman Borlaug has been called many things: a father of the Green Revolution, Greatest Living American and perhaps if you are a fan of the television show "Penn & Teller: Bullshit!" you will recognize the title the "Greatest Human Being Ever." It has been estimated that this man has saved close to a billion lives. His primary contribution to the world has focused around developing new techniques to increase the world food supply. His research has led to high-yield, disease-resistant wheat and other essential agricultural crops. Still very active and sharp at the ripe age of 93, giving his well-delivered acceptance speech without notes; it is inspiring to read about his single-minded commitment to augmenting the world's food stores, a commitment that has garnered some negative criticism due to the input-intensive nature of his farming techniques as well as his development of cross-breeding and genetic engineering techniques, which have been claimed to be unnatural or damaging to the environment. Mr. Borlaug despite his numerous appellations continues his important work as an advocate of responsible and effective world food supply management. If you are interested there is an excellent biography, The Man Who Fed the World (Durban, $25) by Leon Hesser, with a foreword by the other currently living American Nobel Peace Prize winner former President Carter.

     The competition for the honorific  "Greatest Living American" is not a one horse-race, in fact, according to Google, it is none other than Mr. Stephen Colbert. Through a grassroots Google Bombing campaign he has managed to earn this well-deserved title.  In a further attempt to alter the public discourse, Colbert has suggested that the phrase "Giant Brass Balls" be the most popular searched phrase. Though Colbert's character in the show is a self-aggrandizing, cartoonishly conservative flagophile; his efforts have been warmly accepted by the young, and by the confused and generally awkward glances from the audience coupled with icy stares from the First Lady he received at White House Correspondence Association  Dinner on April 29th, 2006, general derision from the established (read: old) media outlets and the current administration. His latest attempt at shameful self-promotion (let us be clear that it is us who should be ashamed or so I think the unconventional wisdom would suggest) is a book to be released on October 9th, 2007 called humorously enough I Am America (And So Can You!) (Grand Central, $27). Apparently, it has already received the Stephen Colbert Award for Literary Excellence, so it is sure to be a page-turning read or if I were channeling Michio Kakutani, the enigmatic New York Times reviewer who will probably get her hands on an errantly released copy of this work as well,  "Colbert's limber voice seamlessly shifts between high satire and low digs at the tabloidized media, the evasive administration and the knee-jerkable public, a riotous romp through America's political and cultural landscape."

     That particular dinner speech was hilariously funny and unbelievably audacious, his calm and collected demeanor in an increasingly antagonistic crowd speaks to his talent and composure. Some have impugned exceptional importance to it, Frank Rich specifically suggested that that speech was a "cultural primary" and labeled it the "defining moment" in the 2006 mid-term elections. Despite the minor coverage over the controversy engendered by Colbert's 16 minute vicious invective, its genuine popularity is a direct result of the masterful utilization of the Internet and the much bandied about Web 2.0. Colbert has done a magnificent job, better certainly than any of the candidates in the 2008 Presidential Election, if the feeble YouTube videos contrived by their respective campaigns is any indication, of monopolizing the bandwidth of the denizens of the Internet.  Perhaps in the "Colbert Report" introduction he could add "Puppet-Master" to his growing list of self-congratulatory sobriquets.

Perhaps not....

Colbert and other have capitalized on the American penchant for Hyperbole in their media diet. Despite its unhealthy side-effects (it is of course terribly deficient in informative vitamin rich content and it is mostly fluff), the public loves a good outrageous claim (see Mike Gravel/Ron Paul), regardless of its "truthiness." Though I do not claim to have some special epistemological access to the truth and all its treasures, nor do I suggest that I or anyone else can be completely oblivious to the social and cultural conditions which facilitate this sort of obsession for aggrandizement; it must strike some as odd, if not just interesting, the continued misguided prioritization of and focus on the major issues and people that exist in our society and around the world. Perhaps it is the fact that real problems require real solutions, and such solutions are usually  long, hard, complicated and boring. Those solutions involve standing a wheat-field in Mexico for hours for months on end taking measurements of soil pH, and seed growth. These solutions require committed focused individuals who can shrug away alarmism, elitism and baseless criticism, public notoriety and must have their feet on and ears to the ground, the right ground (not D.C. but Baghdad). These solutions require serious people. The irreverence displayed by such shows as the "Daily Show" and "Colbert Report" all too easily highlights the lack of seriousness often present in our politics and exhibited by our politicians, by seriousness it is important to recognize the distinction between it and drama. Drama is a cheap simulation for resoluteness and purposefulness. Drama is the all night debate staged by the Democrats on the situation in Iraq which took place last week. Seriousness and earnestness are the illustrated by the real sleepless nights that members of our armed services are faced with on a somewhat regular basis, the two should never be confused.  We must shrug off the seductive nature of hyperbole so that we may bear the burden of a sometimes harsh reality.

Borlaug 1 Colbert 0  

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